Enhancing Customer Retention with Predictive Analytics

Moving Specific Vehicle Models Using Customer Data

A common frustration for dealers is a buildup of inventory that will not move. Especially if it's a specific model. Customer Research allows us to understand the buyer's media habits to pull in more consumers exactly like them.

For example, if a dealership has a backlog of F-150's, we can create a complete profile of where F-150's buyers listen to and watch their media. This will allow us to develop a marketing strategy centered around the goal of selling more F-150s.

Example 1

A great place to start the conversation about targeting specific model intenders is with Streaming. As more consumers drop Cable, and pick up subscriptions understanding where these buys watch their tv is imperitive.

Looking at the research responses for F-150 buyers, the most popular video streaming app is Amazon Prime. Through our partnership with Revive,