I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers...
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Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and...
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This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and...
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Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly...
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achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...
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It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys...
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