Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers...
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Archive: television advertising
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and...
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The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and...
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What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly...
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Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?
I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers – people who have never even...
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Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth...
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