sem Archives - CBC Automotive Marketing

Ford Website Providers: Who Are They and How Do You Choose?

February 26, 2018

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors each month? Whichever way you slice... Read More

Click Thru Rate: The Building Block of Successful Digital Campaigns

December 2, 2017

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to the highway and hoping that someone who’s... Read More

Digital Dazzle: Optimize Your Advertising Digital Spend

March 12, 2017

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s investment and commitment to... Read More

Content is Still King: Or Why Poets are Better than Sales Reps

October 20, 2016

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word out. If you have... Read More

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Archive: sem

Ford Website Providers: Who Are They and How Do You Choose?

Click Thru Rate: The Building Block of Successful Digital Campaigns

Digital Dazzle: Optimize Your Advertising Digital Spend

Content is Still King: Or Why Poets are Better than Sales Reps