Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers...
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Archive: radio advertising
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly...
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The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only...
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Piggyback Power!
achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...
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