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Archive: radio advertising

Faith Logan

The Relevancy of Radio

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only...  Read More
Jim Boldebook

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...  Read More
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