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Digital Dazzle: Optimize Your Advertising Digital Spend

March 12, 2017

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s investment and commitment to... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Advertising In The Season of Politics

October 11, 2016

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result... Read More

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