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Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or predict media potential reach without a thorough and...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Spiral Integration Marketing for Car Dealers – Success with Perry Auto!

For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the various advertising media are all singing off the same sheet, to achieve the best ROI on ad dollars. In today's ad landscape, with all the various media available to consumers, spiral integration isn't just an ideal, it's a necessity. Every organization out there should be practicing it.  Read More
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