Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers...
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Archive: media habits
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and...
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The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and...
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Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use...
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Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?
I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers – people who have never even...
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The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only...
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