Media buying Archives - CBC Automotive Marketing

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Media Buying & the Pandemic – Part Two: How Media Habits Research Can Help Your Dealership or Group Spend Ad Dollars More Effectively

July 28, 2021

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Read Part One here. COVID-19 brought on a colossal shift in consumers’ media habits. This shift, if gone unnoticed, may... Read More

Media Buying & the Pandemic – Part One: The Impact on Media Habits

July 23, 2021

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19 pandemic. Exactly how are people spending their... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

June 22, 2018

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly... Read More

5 Ways to Power-Up Your Advertising Effectiveness!

February 28, 2018

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time feedback on the media habits of... Read More

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

September 12, 2017

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers – people who have never even... Read More

Must-See TV Media Buys

February 4, 2017

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth... Read More

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only... Read More

Piggyback Power!

October 26, 2016

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking... Read More

Media Management in a Digital Age

August 11, 2016

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys... Read More

Welcome Wagon Marketing

May 3, 2016

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services during their initial visit... Read More

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Archive: Media buying