Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth...
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Archive: marketing
In-House vs. Out-House Advertising
Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he pointed to me) and ‘outhouse’....
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Spiral Integration Marketing for Car Dealers – Success with Perry Auto!
For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the various advertising media are all singing off the same sheet, to achieve the best ROI on ad dollars. In today's ad landscape, with all the various media available to consumers, spiral integration isn't just an ideal, it's a necessity. Every organization out there should be practicing it.
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Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time. So why aren’t you using it everywhere you possibly can? Especially on your website. So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.
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