Don’t Google Your Business Name!
Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don’t Google your business name. I mean it. It’s common for business owners to turn to...
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Archive: marketing
AI Content Generation: Revolutionizing Marketing Agencies
The next big change is here, are you ready? Conversations about Artificial Intelligence (or AI) generated content is everywhere. People are wondering: How is this going to affect me, my job,...
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Radio Advertising: It Still Works for Automotive Dealers
Is Radio still ‘In’? With the rise of digital marketing and the seemingly endless array of advertising platforms available today, it can seem like Radio advertising might be out of...
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Online Car-Buying is Here to Stay. Is Your Dealership On-Board?
By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers were left wishing for progress in an industry that...
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CBC Automotive Marketing Clients are Setting Records: May 2020
By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the US. According to CNBC...
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‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of OTT…’Over-The-Top’ advertising. In addition to the regular channels...
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More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve based on reader feedback, and boy did I get...
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Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers who sold over 60,000 vehicles a year...
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The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP...
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Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth...
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