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Archive: digital marketing

GA4 for Automotive Dealers

The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features. How will GA4 benefit Automotive Dealers? Here’s...  Read More

Don’t Google Your Business Name!

Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don’t Google your business name. I mean it. It’s common for business owners to turn to...  Read More
Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

https://www.youtube.com/watch?v=rD_ufDLwyHkVideo can’t be loaded because JavaScript is disabled: CBC Testimonial – Wayne Hammond, Brandon Ford (https://www.youtube.com/watch?v=rD_ufDLwyHk) By Matt Hayward   CBC would like to congratulate Brandon Ford in Tampa on...  Read More
Jim Boldebook

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in...  Read More
Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,...  Read More
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