digital channels Archives - CBC Automotive Marketing

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Is Your Marketing Reaching The Older Consumer?

October 2, 2019

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of people with the most money, the... Read More

‘Medium and Message’ Magic!

September 2, 2019

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,... Read More

The Medium is The Message…But Creative is Still King!

August 2, 2019

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still considered one of the most important... Read More

Bring Them to YOUR Website!

June 4, 2019

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website... Read More

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts... Read More

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Archive: digital channels

Is Your Marketing Reaching The Older Consumer?

‘Medium and Message’ Magic!

The Medium is The Message…But Creative is Still King!