digital advertising Archives - CBC Automotive Marketing

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

June 10, 2020

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers were left wishing for progress in an industry that... Read More

Is Your Marketing Reaching The Older Consumer?

October 2, 2019

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of people with the most money, the... Read More

‘Medium and Message’ Magic!

September 2, 2019

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,... Read More

The Medium is The Message…But Creative is Still King!

August 2, 2019

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still considered one of the most important... Read More

Bring Them to YOUR Website!

June 4, 2019

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

What You ‘Auto’ Know: Did Video Really Kill the Radio Star?

February 17, 2019

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in new and exciting ways. With all this continuous development... Read More

What You ‘Auto’ Know: How to Live Happily Ever After With Your Agency

July 21, 2018

As a media buyer who deals exclusively with automotive clients, I understand the tremendous pressure dealerships are under to keep budgets in line. There’s a constant push and pull from... Read More

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

June 22, 2018

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly... Read More

5 Ways to Power-Up Your Advertising Effectiveness!

February 28, 2018

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time feedback on the media habits of... Read More

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

October 19, 2017

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use... Read More

BLOG

Archive: digital advertising