dealership marketing Archives - CBC Automotive Marketing

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Is Your Marketing Reaching The Older Consumer?

October 2, 2019

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of people with the most money, the... Read More

‘Medium and Message’ Magic!

September 2, 2019

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,... Read More

The Medium is The Message…But Creative is Still King!

August 2, 2019

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still considered one of the most important... Read More

Bring Them to YOUR Website!

June 4, 2019

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website... Read More

Broadcast Advertising: Back To The Future!

May 6, 2019

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers... Read More

Media Report: Who Why What When Where!

April 8, 2019

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

The Power of Aggressive Broadcast Negotiation

March 3, 2019

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and... Read More

Power of the Spoken Word!

December 2, 2018

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific... Read More

Phone Power!

September 1, 2018

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the use of email, texting and website inquiries would... Read More

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

January 2, 2018

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why attitudinally-loyal customers are far more beneficial to your dealership or... Read More

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Archive: dealership marketing