CBC Automotive Marketing
800 222-2682|207 283-9191

BLOG

Archive: customer engagement

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116 study participants were quizzed on brand identity, specific...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the use of email, texting and website inquiries would...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer!  Because the...  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More
Let’s Start a Conversation. Contact Us