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Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Spiral Integration Marketing for Car Dealers – Success with Perry Auto!

For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the various advertising media are all singing off the same sheet, to achieve the best ROI on ad dollars. In today's ad landscape, with all the various media available to consumers, spiral integration isn't just an ideal, it's a necessity. Every organization out there should be practicing it.  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More
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