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Archive: CBC Automotive Marketing

Jim Boldebook

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result...  Read More
Jim Boldebook

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know it. And the flat-line response shows it....  Read More
Jim Boldebook

In-House vs. Out-House Advertising

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he pointed to me) and ‘outhouse’....  Read More
Jim Boldebook

Welcome Wagon Marketing

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services during their initial visit...  Read More
Jim Boldebook

The Power of Passionate Fanatics!

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers.  These customers are ‘off the scale’ satisfied. They’ll go out of their way to let others know...  Read More
Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
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