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Archive: car dealership advertising ideas

Jim Boldebook

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in...  Read More
Hillary Turner

Must-See TV Media Buys

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth...  Read More
Faith Logan

The Relevancy of Radio

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only...  Read More
Jim Boldebook

Power of Personal Touch!

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection.  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More
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