car dealership advertising ideas Archives

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

September 5, 2020

https://www.youtube.com/watch?v=rD_ufDLwyHkVideo can’t be loaded because JavaScript is disabled: CBC Testimonial – Wayne Hammond, Brandon Ford (https://www.youtube.com/watch?v=rD_ufDLwyHk) By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on... Read More

The Power of Used Car Marketing!

December 1, 2019

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

June 22, 2018

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly... Read More

Ford Website Providers: Who Are They and How Do You Choose?

February 26, 2018

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors each month? Whichever way you slice... Read More

Must-See TV Media Buys

February 4, 2017

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth... Read More

The Relevancy of Radio

December 1, 2016

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only... Read More

Building Your Personal Brand in Automotive

September 20, 2016

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go into the success of a dealership.... Read More

Power of Personal Touch!

May 16, 2015

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection. Read More

Utilizing Video in Automotive Marketing

June 20, 2014

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time. So why aren’t you using it everywhere you possibly can? Especially on your website. So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out. Read More

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