CBC Automotive Marketing

BLOG

Archive: car dealer advertising ideas

Jim Boldebook

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys...  Read More
Jim Boldebook

Welcome Wagon Marketing

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services during their initial visit...  Read More
Jim Boldebook

The Power of Passionate Fanatics!

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers.  These customers are ‘off the scale’ satisfied. They’ll go out of their way to let others know...  Read More
Let’s Start a Conversation. Contact Us