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Archive: car dealer advertising ideas

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained our salespeople on ‘selling’ the USP...  Read More
Jim Boldebook

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result...  Read More
Jim Boldebook

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know it. And the flat-line response shows it....  Read More
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