car dealer advertising ideas Archives - Page 2 of 3

The ‘BIG 5’ of Marketing Success!

July 27, 2018

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

What You ‘Auto’ Know: How to Live Happily Ever After With Your Agency

July 21, 2018

As a media buyer who deals exclusively with automotive clients, I understand the tremendous pressure dealerships are under to keep budgets in line. There’s a constant push and pull from... Read More

5 Ways to Power-Up Your Advertising Effectiveness!

February 28, 2018

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time feedback on the media habits of... Read More

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

February 2, 2018

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the... Read More

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

January 2, 2018

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why attitudinally-loyal customers are far more beneficial to your dealership or... Read More

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

October 19, 2017

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use... Read More

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

September 28, 2017

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles... Read More

Piggyback Power!

October 26, 2016

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking... Read More

Advertising In The Season of Politics

October 11, 2016

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result... Read More

Your Biggest, Best Sale Ever!

September 8, 2016

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know it. And the flat-line response shows it.... Read More

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Archive: car dealer advertising ideas