Broadcast Archives - CBC Automotive Marketing

Radio Advertising: It Still Works for Automotive Dealers

April 4, 2023

Is Radio still ‘In’? With the rise of digital marketing and the seemingly endless array of advertising platforms available today, it can seem like Radio advertising might be out of... Read More

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Broadcast Advertising: Back To The Future!

May 6, 2019

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers... Read More

Media Report: Who Why What When Where!

April 8, 2019

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

The Power of Aggressive Broadcast Negotiation

March 3, 2019

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and... Read More

Advertising ‘Attitude’ is Everything!

August 25, 2017

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. ... Read More

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Archive: Broadcast

Radio Advertising: It Still Works for Automotive Dealers

Broadcast Advertising: Back To The Future!

The Power of Aggressive Broadcast Negotiation

Advertising ‘Attitude’ is Everything!