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Archive: brand

Jim Boldebook

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value.  But all of these factors are driven by the performance,...  Read More
Jim Boldebook

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace...  Read More

Ad Talk with Jim Boldebook : Un-Social Media

Jim & Dana discuss the power of social media to both help and hurt the dealership, and give some great pointers for training your staff on acceptable social media use in the dealership. Get control of the social media channels all around you, before you go viral...in a bad way!  Read More
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