What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance,...
Jim & Dana discuss the power of social media to both help and hurt the dealership, and give some great pointers for training your staff on acceptable social media use in the dealership. Get control of the social media channels all around you, before you go viral...in a bad way!