automotive social media Archives - CBC Automotive Marketing

5 Ways to Power-Up Your Advertising Effectiveness!

February 28, 2018

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time feedback on the media habits of... Read More

Your People Are Your Brand

December 31, 2017

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance,... Read More

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

October 19, 2017

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use... Read More

Building Your Personal Brand in Automotive

September 20, 2016

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go into the success of a dealership.... Read More

Power of Personal Touch!

May 16, 2015

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection. Read More