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Archive: automotive marketing

Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
Jim Boldebook

Power of Personal Touch!

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection.  Read More
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