Platinum Rule Marketing!
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer...
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Archive: automotive marketing
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time feedback on the media habits of...
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Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates
By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the...
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Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot...
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Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)
(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why attitudinally-loyal customers are far more beneficial to your dealership or...
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Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance,...
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Professional Voice-Over Secrets
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ...
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Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace...
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Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use...
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Are your customers “attitudinally-loyal”, and why should you care? (Part 1)
(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles...
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