automotive marketing – Page 2 – CBC Automotive Marketing

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

February 2, 2018

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the... Read More

Advertising Your Tech-spertise!

January 31, 2018

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot... Read More

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

January 2, 2018

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why attitudinally-loyal customers are far more beneficial to your dealership or... Read More

Your People Are Your Brand

December 31, 2017

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all of these factors are driven by the performance,... Read More

Professional Voice-Over Secrets

November 28, 2017

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ... Read More

Tell Your Story!

October 27, 2017

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace... Read More

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

October 19, 2017

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use... Read More

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

September 28, 2017

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to your repeat customers. They continuously buy vehicles... Read More

Your BRAND is Either Growing…or You’re Going!

September 26, 2017

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in the automobile retail business, may be a... Read More

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

September 12, 2017

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers – people who have never even... Read More

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