CBC Automotive Marketing

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Archive: automotive marketing

Jim Boldebook

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in...  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make....  Read More
Jim Boldebook

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the reality of customer...  Read More
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