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Archive: automotive best practices

Leveraging Structured Data for Your Site

Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership’s online visibility and increase web traffic. Leveraging structured data provides search engines with...  Read More
Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

https://www.youtube.com/watch?v=rD_ufDLwyHkVideo can’t be loaded because JavaScript is disabled: CBC Testimonial – Wayne Hammond, Brandon Ford (https://www.youtube.com/watch?v=rD_ufDLwyHk) By Matt Hayward   CBC would like to congratulate Brandon Ford in Tampa on...  Read More
Jim Boldebook

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in...  Read More
Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,...  Read More
Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website...  Read More
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