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Archive: automotive advertising

Jim Boldebook

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ...  Read More
Jim Boldebook

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace...  Read More
Jim Boldebook

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. ...  Read More
Hillary Turner

Must-See TV Media Buys

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth...  Read More
Faith Logan

The Relevancy of Radio

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive advertising campaign can be tricky. Some believe that focusing on digital-only...  Read More
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