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Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116 study participants were quizzed on brand identity, specific...  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers who sold over 60,000 vehicles a year...  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the use of email, texting and website inquiries would...  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained our salespeople on ‘selling’ the USP...  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make....  Read More
Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer!  Because the...  Read More
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