automotive advertising Archives - CBC Automotive Marketing

Radio Advertising: It Still Works for Automotive Dealers

April 4, 2023

Is Radio still ‘In’? With the rise of digital marketing and the seemingly endless array of advertising platforms available today, it can seem like Radio advertising might be out of... Read More

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

September 5, 2020

https://www.youtube.com/watch?v=rD_ufDLwyHkVideo can’t be loaded because JavaScript is disabled: CBC Testimonial – Wayne Hammond, Brandon Ford (https://www.youtube.com/watch?v=rD_ufDLwyHk) By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on... Read More

Everything You Need to Know About Ford Co-Op

July 24, 2020

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The Basics Your automotive... Read More

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Managing Your Automotive Dealership’s Online Reputation During COVID-19

June 17, 2020

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to what your customers are saying about... Read More

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

June 10, 2020

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers were left wishing for progress in an industry that... Read More

CBC Automotive Marketing Clients are Setting Records: May 2020

June 9, 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the US. According to CNBC... Read More

The Power of Used Car Marketing!

December 1, 2019

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in... Read More

Broadcast Advertising: Back To The Future!

May 6, 2019

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers... Read More

Media Report: Who Why What When Where!

April 8, 2019

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

The Power of Aggressive Broadcast Negotiation

March 3, 2019

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and... Read More

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Archive: automotive advertising