advertising Archives - Page 2 of 2 - CBC Automotive Marketing

Click Thru Rate: The Building Block of Successful Digital Campaigns

December 2, 2017

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to the highway and hoping that someone who’s... Read More

Professional Voice-Over Secrets

November 28, 2017

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ... Read More

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

October 19, 2017

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use... Read More

Must-See TV Media Buys

February 4, 2017

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile programming? Is it worth... Read More

In-House vs. Out-House Advertising

July 19, 2016

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he pointed to me) and ‘outhouse’.... Read More

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Archive: advertising

Click Thru Rate: The Building Block of Successful Digital Campaigns

Professional Voice-Over Secrets

Must-See TV Media Buys

In-House vs. Out-House Advertising