CBC Automotive Marketing


Smiling for Sales Success – April Adtalk

A ‘smile’ is a critical component to successful sales negotiation. A smile engenders confidence, honesty, acceptance and trust. A smile is ‘welcoming’ body language understood in any language or dialect. This month on Ad Talk, Jim & Dana discuss the science of smiling for sales success!

Ad Talk with Jim Boldebook is a monthly look at what’s working in the Automotive Advertising industry. Jim has more than 3 decades of experience in automotive advertising, but you’ll find as you listen that Jim’s ideas are not just about advertising, but touch on every facet of dealership success including service, human resources, sales training, facilities improvement, and even morale and motivation.


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