Media Habits Research

For over 39 years, CBC Automotive Marketing has been helping our dealer partners sharpen the pencil on media buys.

CBC’s proprietary Media Habits Research program is customized to each market, helping media buyers identify the most effective media channels to advertise on.  We survey your buying customers – because understanding their media habits allows you to profile and target similar, highly qualified buyers in your market.  This helps optimize efficiency, eliminate wasteful spending, and maximize ROI.

Our Media Habits Research program has the versatility to tell you virtually anything you would like to know about your buyers’ media habits…

  • Interested in finding which social media platforms are most effective for your stores?  No problem!
  • How about the best streaming TV services to specifically target auto intenders?  No problem!
  • Looking for buyers’ top Internet radio apps and local radio station listening habits?  No problem!
  • Would you like to go a step further and cross-reference this information with targeted demographics or first-time buyers?  No problem!

And CBC’s Media Habits Research program is implemented on an ongoing basis, so the data is never outdated.  When a minor shift or major media shakeup happens in your market, we know the effects immediately and can make necessary adjustments to your media plan.  It also shows you important trends over time, allowing you to stay ahead of the curve, short and long-term.

Whether it’s social media, streaming TV services, Internet radio apps, or local radio and TV stations, planning the right media mix is imperative.

CBC’s Media Habits Research program has helped hundreds of auto dealers optimize their advertising budgets and drive more qualified buyers to their stores.  Let us help you do the same!

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