Streaming TV has become an essential part of the advertising mix. Streaming blends the traditional linear TV reach and frequency with the targeting of digital campaigns. Our Media Specialists are consistently reviewing and evaluating providers, so we can offer insight into the right provider based on goals. We deep dive with continuous analysis, looking at impression delivery, targeting capabilities, completion rates, attribution, as well as additional reporting to ensure our clients’ messages are reaching the right customers at the right time.
At CBC Automotive Marketing, we understand that traditional and digital media have always had synergy and are now integrating into even more effective opportunities. Now more than ever, it’s important to understand how these emerging and everchanging mediums can be used to best serve our clients and their unique goals and needs. CBC will continue to make qualified recommendations that are uniquely-tailored to our clients.