Over The Top Content (OTT) has become an essential part of the advertising conversation. Streaming video blends the traditional linear TV reach and frequency with the targeting of digital campaigns. Our Media Buyers are consistently evaluating this emerging marketplace and can offer insight into the right OTT product, platform, and strategy. We deep dive with continuous analysis, looking at impression delivery, targeting capabilities, completion rates, attribution, as well as additional reporting to ensure our clients’ messages are reaching the right customers at the right time.
At CBC Automotive Marketing we understand that traditional and digital media have always had synergy and are now integrating into even more effective opportunities. Now more than ever it’s important to understand how these emerging media can be used to best serve our clients and their unique goals and needs. CBC will continue to make qualified recommendations that are uniquely-tailored to our clients.