Compliance is Key
CBC has your co-op compliance needs fully covered. We make sure our ads follow all the latest manufacturer advertising guidelines and are compliant with manufacturer’s co-op programs. This includes sending a consistent message that ties in with the Manufacturer’s Brand, providing a look or feel that matches current Manufacturer’s marketing, and providing compelling graphics that engage the consumer.
CBC Automotive Marketing is committed to assuring that our clients fulfill all manufacturer requirements. By being diligent with content pre-approvals and final video approvals, CBC ensures that your dealership can and will receive any supporting marketing dollars available through the manufacturers.
CASE STUDY:
Perry Chrysler Dodge Jeep Ram
In Q1 2013, Perry Auto Group bought a Chrysler Dodge Jeep Ram store in San Diego, CA. The store had a long history, but its sales had fallen on hard times in recent years in a very competitive San Diego market. In addition to the decrease in sales, its customer service reputation was also unsatisfactory. CBC took these hurdles as well as the Perry culture that was already present for their other stores and formulated a plan for success for Perry Chrysler Dodge Jeep Ram.
CBC was able to position Perry Chrysler Dodge Jeep Ram as the most affordable place to shop in the San Diego market and back that message with group advertising, which branded Perry Auto Group as a friendly, customer-service oriented organization. CBC also helped to maximize PAP funds and navigate strict California automotive advertising laws.
Through a combination of CBC’s efforts and hard work by the entire team at Perry Chrysler Dodge Jeep Ram, by Q1 2014 (within one year of buying the store), Perry Chrysler Dodge Jeep Ram had become the #1 volume Chrysler Dodge Jeep Ram dealer in San Diego…a title they still hold today.
