by Jim Boldebook
Selling to Your Ambassadors
Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that buys the most vehicles from you. Your Ambassadors are customers who truly love you, love what you do, what you stand for, love their relationship with your business and trust you implicitly.
Ad Talk with Jim Boldebook is a monthly look at what’s working in the Automotive Advertising industry. Jim has more than 3 decades of experience in automotive advertising, but I think you’ll find as you listen that Jim’s ideas are not just about advertising, but touch on every facet of dealership success including service, human resources, sales training, facilities improvement, and even morale and motivation.
