Streaming isn't new, but some dealerships have yet to embrace the benefits an OTT presence can have for them. Kia Country of Savannah has embraced OTT and participated in a Case study with Amazon to increase market share, brand recognition, and sales.

As of October 2021, there are over 2 million podcasts with over 48 million episodes. According to Infinite Dial, 57% of the US population...

In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently...