This year marks a full decade for me in the Automotive Industry; a journey that began right after I graduated college. I started working for a small agency very similar to CBC. It was there that my digital marketing career launched. I managed Google Ads for Automotive and RV dealerships, and I am so excited to return to those roots and work one on one with dealerships to build effective marketing campaigns that move the needle! My personal goal is to be a trusted partner and mentor in this industry. Like our team member Erica Bruno, I aim to be the "go-to" person with a wealth of automotive knowledge, helping all automotive dealers achieve their marketing goals.
In the last ten years I have experienced a lot, but the absolute best part has been working with this incredible community. The people I have met, whether they worked at a dealership or worked with dealerships, have always been unique, personable, full of energy and absolute go-getters. The people at CBC are the same way. They’re dedicated to delivering exceptional service and helping dealerships succeed. There’s nothing better than working directly with a dealership to address their challenges and help them reach their goals. The people in Automotive are such a tightknit group. Even when team members move on to another dealership, I get to reconnect with them at conferences or see them at their next location. You don’t get that kind of community everywhere.
I have many stories from my time in the industry, but one of my favorites is attending my first NADA show. I was working at the Vistadash booth and was immersed in an environment filled with passionate dealers, vendors and guest speakers. Deion Sanders, whom I grew up watching play in the NFL, was a keynote speaker. I couldn’t resist sneaking away from the booth to listen to him. Unfortunately, I pulled a muscle in my knee while hurrying back to the booth. It was a valuable lesson in not running off without asking.
I am so excited to work with CBC delivering exceptional marketing to all of our clients current and future. If you want to know more about what CBC Automotive Marketing can do for your dealership, connect with us today!
~ LaToni Thomas
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