CBC Automotive Marketing


Maximizing your Digital Advertising Spending

Jim & Dana pop the hood on digital advertising spending and discover that many dealers are wasting a whole bunch of money. Digital Advertising is an important part of automotive marketing, but too many dealers don’t understand how to best spend this portion of their advertising budget.

Ad Talk with Jim Boldebook is a monthly look at what’s working in the Automotive Advertising industry. Jim has more than 3 decades of experience in automotive advertising, but you’ll find as you listen that Jim’s ideas are not just about advertising, but touch on every facet of dealership success including service, human resources, sales training, facilities improvement, and even morale and motivation.


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