CBC Automotive Marketing


Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward

At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne Walker to educate dealerships on how to use “big data” to their advantage. If you didn’t have a representative at Digital Dealer 23, we’ve made the full audio from the presentation available to you below.

CBC is on the cutting edge of the newest developments in digital marketing, allowing us to form integrated traditional/digital media plans that really move the needle. If you’re ready to take your dealership to the next level, let’s have a conversation!

Contact Form

  • This field is for validation purposes and should be left unchanged.


Matt Hayward is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency in Saco, Maine working across the United States with successful dealerships and dealership groups. A lifelong Mainer, Matt is originally from Dayton, Maine and currently resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.


Let’s Start a Conversation. Contact Us