CBC Automotive Marketing Blog

Media Report: Who Why What When Where!

April 8, 2019

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and... Read More

The Power of Aggressive Broadcast Negotiation

March 3, 2019

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and competition from every angle, you can hold and... Read More

What You ‘Auto’ Know: Did Video Really Kill the Radio Star?

February 17, 2019

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in new and exciting ways. With all this continuous development... Read More

Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!

February 12, 2019

CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018, the #1 volume Ford Dealer in the World 10... Read More

‘OVER-THE-TOP’ Advertising

February 2, 2019

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of OTT…’Over-The-Top’ advertising. In addition to the regular channels... Read More

More Success Secrets of Used Car Marketing

January 4, 2019

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve based on reader feedback, and boy did I get... Read More

#7 Market with TWO #1 Volume Dealerships — Marc Motors Group & CBC!

December 3, 2018

It was a BIG November at Marc Motors Group in Sanford, ME! Despite being in only the 7th-largest market in Maine, and a destination off the beaten path of main... Read More

Power of the Spoken Word!

December 2, 2018

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific... Read More

Advertise Used…Sell New!

November 2, 2018

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers who sold over 60,000 vehicles a year... Read More

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

October 5, 2018

In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business. By September 2018, despite being in only the 7th... Read More