CBC Automotive Marketing Blog

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

#1 in the US, 2 years in a row! Brandon Ford & CBC!

January 5, 2021

By Matt Hayward CBC congratulates Brandon Ford in Tampa on their 2nd year in a row as the #1 volume new Ford dealer in the United States! Going from #183... Read More

What Makes up Your Dealership’s Brand?

December 30, 2020

Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great! If your answer is: “What does that... Read More

Marketing Strategies for Dealerships Looking to Grow

December 12, 2020

One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time, patience, and smart investments when it... Read More

#1 New Ford Dealer in the US – Nov. 2020! Brandon Ford & CBC!

December 1, 2020

By Matt Hayward CBC congratulates Brandon Ford in Tampa on being the #1 volume new Ford dealer in the United States for November 2020! Going from #183 to #1... Read More

Why Do Market Research at Your Dealership or Group?

November 30, 2020

Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases, the answer is the... Read More

Can an Agency Work with My In-Dealership Marketing Team?

November 24, 2020

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or repetitive, but it’s a combination that can work... Read More

The Digital Metrics That Matter for Dealerships

November 13, 2020

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and statistics. If those endless numbers and Excel sheets... Read More

CBC Automotive Marketing Clients’ Success Continues in October!

November 6, 2020

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in October, just as they did in March, April, May, June, July, August... Read More

7 Tips for More-Productive Digital Vendor Meetings

November 3, 2020

Going into a meeting (whether in-person, online, or on a call) with a digital vendor can seem daunting for some automotive dealership teams. But the good news is that it... Read More

Guidelines for Building a Successful Automotive Marketing Strategy

October 30, 2020

In my time as a marketing professional, I have heard a lot of interesting phrases thrown around by clients: “We need something that will go viral!” “Let’s just toss... Read More