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Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Portland Street Honda – A Success Story

What’s it take to double sales and become the #3 Honda dealer in Canada? If you’re Portland Street Honda in Dartmouth, Nova Scotia the answer is CBC Advertising. —and we’re proud to play a small part in their large success. Portland Street Honda partnered with CBC for all their advertising needs in 2007, and in just a few short years have grown to become one of Canada’s Top 3 Honda dealers!  Read More

Selling to Your Ambassadors

Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that...  Read More
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Showcasing Your Sale Event

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is the in dealership experience waiting for...  Read More

Hair Raising Marketing Ideas!

How to turn unconventional marketing ideas into gold by leveraging trust and familiarity in a word of mouth campaign. Look to those industries that rank high on the scale of...  Read More

Happy People Buy Cars!

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like...  Read More
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