As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob...
Read More
About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize each advertising medium's greatest strengths to...
Read More
As we head into the holiday season, this is the perfect time to get FOCUSED on creating a more effective auto advertising message and media plan. I’d like to suggest...
Read More
I know that a number of factory folks read my advertising articles in Dealer Magazine as I receive frequent emails, some good, some bad, and have actually developed an E-mail...
Read More
Given the chance, what would each and every employee of your organization say in a thirty-second advertisement? My friend Roy, General Manager of an import dealership in the southwest recently...
Read More
There are millions of potential car buyers waiting pensively for a ‘sign’ that this is the right time to buy. They’re waiting for someone to say “it’s okay!” They’re waiting...
Read More
There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a reasonable return on investment. Newspaper was a powerful information format for potential shoppers. Electronic...
Read More
It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the amount of money a buyer...
Read More
“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con, every hook, every promotion conceivable is being used by someone in our market”....
Read More