CBC Automotive Marketing Blog

Research Increases ROI on Auto Advertising

April 23, 2009

There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a reasonable return on investment. Newspaper was a powerful information format for potential shoppers. Electronic... Read More

Advertising: Your Auto Brand is Your Only Blue Sky

February 19, 2009

It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the amount of money a buyer... Read More

Back to Basics Advertising and Creative Strategies

November 26, 2008

“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con, every hook, every promotion conceivable is being used by someone in our market”.... Read More

10 Auto Advertising Rules – Begin with a Budget, Stick with it

October 12, 2008

As I sat down to write this article, an e-mail popped up in my inbox from a dealer friend who was a long time client of the advertising agency I... Read More

Characteristics of top automotive salespeople

September 22, 2008

Last month I had an opportunity to chat with a diverse group of dealers in a small workshop setting about advertising and overall marketing strategies. We talked about broadcast and... Read More

Reorganizing Advertising Budgets Based on What is Important to Customers

August 26, 2008

"What should I be doing with my advertising?" "How much should I be spending on digital marketing?" "How can I increase traffic on trucks?" These were some of the questions... Read More

7 Ways to Supercharge Your Advertising Effectiveness

June 29, 2008

Since advertising is just one facet of marketing, let me put my ‘marketeer´ hat on to share some ideas on overall marketing strategy for challenging times. This is no time... Read More

Advertising Freeconomics

June 26, 2008

The most powerful word in marketing history is still the future of advertising success. And it´s still bringing folks thru the door! Before you say "But we CAN´T SAY FREE... Read More

Defining Your Brand and Marketing Using Emotion

March 24, 2008

I´ve researched and written a number of articles on the importance and power of building brand recognition in advertising for Dealer Magazine over the years, but I must admit even... Read More