CBC Automotive Marketing Blog

Auto Advertising: 10 Best Reads

March 1, 2010

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them. Let’s update that list to 2010... Read More

The Marketing Genius of Bob Tasca Sr

February 3, 2010

As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob... Read More

Putting Spiral Integration Into Play

November 17, 2009

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize each advertising medium's greatest strengths to... Read More

Right product, right people, right advertising

October 21, 2009

2010 is going to be a great year. I feel it in my bones. Sort of like that arthritic pain I get just before it rains. Recently I had the... Read More

Get Focused on More Effective Auto Advertising

October 1, 2009

As we head into the holiday season, this is the perfect time to get FOCUSED on creating a more effective auto advertising message and media plan. I’d like to suggest... Read More

Stay Focused On More Effective Auto Advertising

July 26, 2009

I know that a number of factory folks read my advertising articles in Dealer Magazine as I receive frequent emails, some good, some bad, and have actually developed an E-mail... Read More

Auto Advertising – 30-Second Ad Challenge

June 19, 2009

Given the chance, what would each and every employee of your organization say in a thirty-second advertisement? My friend Roy, General Manager of an import dealership in the southwest recently... Read More

Auto Advertising Nudge for Purchasers to Buy

May 25, 2009

There are millions of potential car buyers waiting pensively for a ‘sign’ that this is the right time to buy. They’re waiting for someone to say “it’s okay!” They’re waiting... Read More

Research Increases ROI on Auto Advertising

April 23, 2009

There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a reasonable return on investment. Newspaper was a powerful information format for potential shoppers. Electronic... Read More

Advertising: Your Auto Brand is Your Only Blue Sky

February 19, 2009

It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the amount of money a buyer... Read More