CBC Automotive Marketing Blog

Two Great New Reads on Advertising

January 24, 2011

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is ‘Cashvertising’ by Drew... Read More

Advertising Opportunities

December 6, 2010

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the credit. I’ve developed an informal roundtable of some... Read More

Media Madness 2011

November 16, 2010

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, it’s not an easy ‘one... Read More

Millennial Madness versus Baby Boomers: Auto Dealer Marketing

June 1, 2010

The eternal infatuation with marketing to the young is driving many dealers down the wrong marketing highway. I counted nearly 35 articles related to Millennial Marketing in my inbox this... Read More

What to say in auto advertising and how to say it

March 26, 2010

I’m a certified research nut. And my friends at the Center for Media Research (mediapost.com) keep my in-box filled with great stuff from resources all over the world. Case in... Read More

Auto Advertising: 10 Best Reads

March 1, 2010

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them. Let’s update that list to 2010... Read More

The Marketing Genius of Bob Tasca Sr

February 3, 2010

As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob... Read More

Putting Spiral Integration Into Play

November 17, 2009

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize each advertising medium's greatest strengths to... Read More

Right product, right people, right advertising

October 21, 2009

2010 is going to be a great year. I feel it in my bones. Sort of like that arthritic pain I get just before it rains. Recently I had the... Read More

Get Focused on More Effective Auto Advertising

October 1, 2009

As we head into the holiday season, this is the perfect time to get FOCUSED on creating a more effective auto advertising message and media plan. I’d like to suggest... Read More