CBC Automotive Marketing Blog

Ad Talk with Jim Boldebook July 2013 – Smart Phones and Mobile Marketing

August 12, 2013

Tune in for this months Ad Talk with Jim Boldebook, and CBC Senior Account Executive Dana Snyder, and learn about the future of mobile app development and mobile marketing. Increase... Read More

Hair Raising Marketing Ideas!

August 12, 2013

How to turn unconventional marketing ideas into gold by leveraging trust and familiarity in a word of mouth campaign. Look to those industries that rank high on the scale of... Read More

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Conduct a baseline evaluation of marketing process

March 15, 2013

For you political aficionados who recall political adviser James Carville’s “It’s the ECONOMY..stupid!” tag line, you may also remember the marketing clout of that ‘in your face’ edict that helped... Read More

The Power of Personal Branding: Facebook Personal Branding for Auto Salespeople

February 14, 2013

My January Dealer Magazine article, Me Incorporated, the Power of Personal Marketing received tremendous response from readers, not just dealers, but managers, salespeople and media professionals. As many of you know I’ve... Read More

The Power of Motivation: Connecting Marketing to Sales in Auto Dealerships

January 17, 2013

Internalizing motivation of ‘external marketing efforts’ is such an important concept that I’m following last month’s Dealer Magazine ‘Power of Motivation’ article with some additional thoughts from a good friend... Read More

The Power of Motivation: A Few Words from Zig Ziglar

December 4, 2012

Many in our industry were deeply moved by the passing of a true motivational leader, Zig Ziglar, this past November. I thought I’d honor Zig, with a few thoughts on... Read More

Two Great New Reads on Advertising

January 24, 2011

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is ‘Cashvertising’ by Drew... Read More

Advertising Opportunities

December 6, 2010

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the credit. I’ve developed an informal roundtable of some... Read More

Media Madness 2011

November 16, 2010

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, it’s not an easy ‘one... Read More

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