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Matt Hayward in Maine is Director of Brand and Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups. Matt is a lifelong Mainer, originally from Dayton Maine and still resides in Southern Maine. Maine values and work ethic are ingrained in everything both Matt and CBC Automotive Marketing do.

Happy People Buy Cars!

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like...  Read More

Two Great New Reads on Advertising

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is ‘Cashvertising’ by Drew...  Read More

Advertising Opportunities

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the credit. I’ve developed an informal roundtable of some...  Read More

Media Madness 2011

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, it’s not an easy ‘one...  Read More
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