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Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like...  Read More

For you political aficionados who recall political adviser James Carville’s “It’s the ECONOMY..stupid!” tag line, you may also remember the marketing clout of that ‘in your face’ edict that helped...  Read More

My January Dealer Magazine article, Me Incorporated, the Power of Personal Marketing received tremendous response from readers, not just dealers, but managers, salespeople and media professionals. As many of you know I’ve...  Read More

Internalizing motivation of ‘external marketing efforts’ is such an important concept that I’m following last month’s Dealer Magazine ‘Power of Motivation’ article with some additional thoughts from a good friend...  Read More