CBC Automotive Marketing Blog

Adtalk January 2014 – Best Advertising Books To Get Your Year in Gear!

January 9, 2014

For the past almost 50 years I have been a serious student of advertising/marketing excellence. I attribute a lot of my own personal success to a voracious appetite for everything... Read More

Selling to Your Ambassadors

November 18, 2013

Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Showcasing Your Sale Event

August 20, 2013

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is the in dealership experience waiting for... Read More

Hair Raising Marketing Ideas!

August 12, 2013

How to turn unconventional marketing ideas into gold by leveraging trust and familiarity in a word of mouth campaign. Look to those industries that rank high on the scale of... Read More

Ad Talk with Jim Boldebook July 2013 – Smart Phones and Mobile Marketing

August 12, 2013

Tune in for this months Ad Talk with Jim Boldebook, and CBC Senior Account Executive Dana Snyder, and learn about the future of mobile app development and mobile marketing. Increase... Read More

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like... Read More

Conduct a baseline evaluation of marketing process

March 15, 2013

For you political aficionados who recall political adviser James Carville’s “It’s the ECONOMY..stupid!” tag line, you may also remember the marketing clout of that ‘in your face’ edict that helped... Read More

The Power of Personal Branding: Facebook Personal Branding for Auto Salespeople

February 14, 2013

My January Dealer Magazine article, Me Incorporated, the Power of Personal Marketing received tremendous response from readers, not just dealers, but managers, salespeople and media professionals. As many of you know I’ve... Read More

The Power of Motivation: Connecting Marketing to Sales in Auto Dealerships

January 17, 2013

Internalizing motivation of ‘external marketing efforts’ is such an important concept that I’m following last month’s Dealer Magazine ‘Power of Motivation’ article with some additional thoughts from a good friend... Read More

The Power of Motivation: A Few Words from Zig Ziglar

December 4, 2012

Many in our industry were deeply moved by the passing of a true motivational leader, Zig Ziglar, this past November. I thought I’d honor Zig, with a few thoughts on... Read More

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