CBC clients with high speed internet connections are enjoying the luxury of instant approval of both TV and radio commercials.

CBC’s production facility is completely digital. Voice-overs are recorded digitally, all cameras are digital. Every piece of video and audio editing is done entirely in the digital domain. The result? The look and sound of CBC production is crisp, clear and clean. It also makes encoding media for email delivery a snap!

Once a TV or radio spot is produced it is encoded as an MP3 file (in the case of radio) or as an MPEG-1 movie (for TV). These files can then be emailed directly to the client for immediate feedback. File sizes are still too large to deliver over a dial-up connection, but clients with DSL or Cable connections have no trouble downloading the files.

The picture quality is draft only and nowhere near enough for broadcast use but it is ideal for sharing spot ideas with clients. The client can call or email with approval or changes and revisions are usually made the same day.

This process also pays dividends internally. Every TV and radio spot is encoded in either MP3 or MPEG-1 formats and stored on a CBC server. Forget about wasting valuable studio suite time to locate, pull and then review a spot from the master tape. Anyone on our network can view/listen to a spot in matter of just a few clicks of the mouse. Currently CBC stores over 1 year’s worth of TV spots on line (and growing daily) and nearly 6 years worth of radio spots ready for immediate access.

Digital production is revolutionizing the way CBC serves its clients.

How fast are your spots hitting the air? If the answer isn't fast enough, let CBC's Sound & Motion Engineers help.