by Matt Hayward
Channeling Adversity to Become #1 in the State – Marc Motors & CBC!
What does it take to be the #1 dealer in your state? Hint: It’s not shiny marble floors and crystal chandeliers! Just ask Marc Motors in Sanford, ME.
Going into 2010, Marc Motors was struggling. The store hadn’t been updated in many years, and its location was off the beaten path — nowhere near its much more advantageously-placed competition in larger population centers with lots of drive-by traffic.
Marc Motors knew they needed to do something to help move the needle. Once they made sure all of their internal processes were working smoothly, Marc Motors hired CBC Automotive Marketing.
CBC immediately went to work refreshing Marc Motors’s brand and reevaluating their media mix. We then launched a strong multi-platform campaign, turning their perceived negatives into positives by positioning the store as a destination for car buyers through creating a perception of low-overhead value.
In 2011, Marc Motors became the #1 volume Nissan dealer in Maine, a title they’ve held for 5 of the last 6 years! They’re also the #1 Nissan customer retention dealer in the United States.
CBC is proud to be a small part of Marc Motors’s large success!
Whether you sell 30 or 3,000 cars a month, if you have your dealership operations in order, CBC can help take you to the next level. Let’s have a conversation!