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Jim Boldebook

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys...  Read More
CBC Automotive Spiral Integration

Spiral Integration Marketing for Car Dealers – Success with Perry Auto!

For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the various advertising media are all singing off the same sheet, to achieve the best ROI on ad dollars. In today's ad landscape, with all the various media available to consumers, spiral integration isn't just an ideal, it's a necessity. Every organization out there should be practicing it.  Read More

Media Madness 2011

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, it’s not an easy ‘one...  Read More
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