CBC Automotive Marketing

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Archive: Digital Advertising

Jim Boldebook

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys...  Read More
Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
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