CBC Automotive Marketing

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Archive: Branding & Ad Strategy

Putting Spiral Integration Into Play

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize each advertising medium's greatest strengths to...  Read More

Advertising Freeconomics

The most powerful word in marketing history is still the future of advertising success. And it´s still bringing folks thru the door! Before you say "But we CAN´T SAY FREE...  Read More
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